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Wirecutter doesn’t disclose traffic numbers or readership (although the Wall Street Journal reported in August that Wirecutter had around 12 million monthly readers), but Chen said there’s already been substantial growth in the style section in the last six months. Our readers want to know: ‘Are these just worse at both functions?’ That’s something we can tell them.” “We’re also considering a review on shoes that can convert from heels to flats. Products that make specific claims or have a specific function are more likely to get covered by Wirecutter than more subjective aesthetics. “We’re working on things like reviewing the one-size-fits-all jeans from Good American that claim to be able to fit across four sizes,” Hunter said. Or, a trend lasts long enough to warrant a guide of its own, like blue-light blocking glasses - Wirecutter’s guide went live in 2019. Either a single product becomes so buzzy that the brand will feel the need to weigh in with a test and review, as it did with a popular Offhours housecoat that went viral on Instagram in early 2021. Tackling trends, when it does happen, will likely take two forms, Chen said. That team has been noting an interest in style coverage for several years.
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I started two-and-a-half years ago, and it always struck me as an opportunity we were leaving on the table by not covering style more regularly.”Ĭhen said Wirecutter has a dedicated social team whose job it is to read comments on articles, gather feedback and use that to help guide editorial direction. If we did men’s jeans, everyone would ask for women’s jeans.
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“If we did a wallets guide, people would follow up asking for passport holders. “Any time we would cover anything style-related, we would see lots of comments from people clamoring for more,” said Chen, who worked at New York Magazine’s Strategist prior to joining the Times. While much of Wirecutter’s guides focus on consumer electronics and appliances, Chen said there was an undeniable appetite for more style recommendations. And Wirecutter is currently hiring for other style-dedicated roles, including an associate style editor. Hunter, who joined Wirecutter as its editor of home goods five years ago, was named senior editor of style in June of 2020. In early 2021, Wirecutter soft-launched a new dedicated style section on its homepage. But Wirecutter’s Jason Chen, deputy editor, and Jennifer Hunter, senior editor of style, want to build up another section in Wirecutter’s repertoire: style and fashion. The New York Times’ Wirecutter is known for its rigorous, comprehensive product guides for everything from phones and computers to air conditioners and vacuum cleaners. This article was reported on - and first published by - Digiday sibling Glossy.